ROI-Focused B2B Marketing
Creating new, high-quality content is important. But effective content creation is not easy, and it is definitely not fast. It takes a lot of time to research and select content topics and even more time to produce high quality content. But what if you could create new content by recycling and reusing content you already […]
Repurposing Content: What is it And How to Repurpose Content Read More »
Hey there, small business owners, entrepreneurs and the like! Today we are diving into blog posts, and how you can use them as a brand or business owner. Writing quality blog posts can drive organic traffic and establish your brand as an industry authority, and can get some pretty incredible results if you do it
Use Blog Posts to Boost Organic Traffic and Establish Your Industry Authority Read More »
In a previous article, I talked about why it is critical to be a fingerprint brand vs a smudge. Creating and enforcing a unique, clear #brandidentity and messaging is essential for your business if you want to stand out from the competition. It will help you create a strong emotional connection with your customers, build trust and credibility,
How to Create and Build a Unique Brand That Attracts Customers and Drives Sales Read More »
Is your brand a fingerprint or is it a smudge? When it comes to your brand, content marketing and messaging your goal should always be to create something truly unique. Or in other words, you should strive to become a fingerprint vs a smudge. So what the heck is a fingerprint brand? And why should
Diversity is a value that is fairly easy to profess, but more difficult to practice. Chief among those difficulties is working out what variables of diversity you can genuinely address. Because there are more than can be reasonably handled in any scenario. A given population can be diverse in terms of age, race, sex, sexual
How To Create Content That Appeals To Diverse Audiences Read More »
Content marketing is an invaluable tool for promoting a Software-as-a-Service (SaaS) product. It can be used for every component of your buyer’s journey, including awareness, conversion and delight (loyalty). For instance, you can use SaaS content marketing for creating brand and product awareness, nurturing prospects, converting prospects, and supporting customers post purchase. Creating helpful, high
What is SaaS content marketing? Is it important for your SaaS company? And what do you need to know? We dive into in all of these items in this in-depth SaaS Content Marketing guide. What is SaaS content? SaaS content is content created and used to accomplish a marketing goal for your SaaS brand. Such
There is no doubt that creating good content on a consistent basis is a critical component of effective content marketing. But what is good content and how do you create it? Creating content just to create it is not productive. And it will not get you good marketing results. We urge you to focus more
What is Good Content? 4 Critical Factors For Creating Good Content Read More »
Do you write content that provides value to your audience and satisfies their needs? Or do you write content purely to make search engines happy (to rank for keywords)? With the roll-out of Google’s Helpful Content Update the concept of People-First Content now becomes even more critical. Increasingly, now more than ever content that does
Content marketing takes time, usually a lot of time, to create. This is definitely true for video content. And we all know it can be disheartening wasting your time on creating videos that no one cares about. So before you waste your time follow these 4 rules to help your videos succeed. Your video content
4 Tips for Business Video Content to Help Your Videos Get Traction Read More »